Great meat thank you
$250.00
sold in last hours
🐄 Quarter Cow Deposit – $250
Reserve your custom whole cow from our farm.
💰 Total: $1495.00 +shipping
💳 Deposit applies to your final balance.
✅ What’s Included:
🥩 ~90 lbs of beef
🧊 Vacuum-sealed, frozen, and boxed
🍖 Steaks, roasts, ribs, ground beef
🫀 Organ meats & bones on request
📦 How It Works:
1️⃣ Place a Deposit on a Quarter Cow
2️⃣ Fill out a cut sheet (or we’ll help)
3️⃣ We schedule your processing
4️⃣ Pay your balance
5️⃣ Pick up at the farm or get delivery / shipping for a small fee
⚠️ Important Notes:
⏳ Allow a few weeks for processing
🚫 Deposit is non-refundable
🐃 Cuts vary by animal
Get 117 portions of quality grass-fed, grass-finished beef straight from the Great Plains with our 29-pound Eighth Cow Box.
Grass-fed. Hormone-free. Antibiotic-free. Always.
Order in the next
to get it by
Customer Reviews
Overall rating: 4.9 / 5 from 309 reviews.
Ordered a 1/4 cow and I already knew it would be a high quality mix of delicious cuts bc I have been ordering from FREEDOM for a couple of years now. I refuse to buy any beef,chicken or pork in the grocery store ever again. The meats from FREEDOM are in a different league. I wanted to mention that the free freezer that came with it is also a high quality brand name. Garage ready! Thank you FREEDOM FARM, your commitment to greatness is something to be admired. Thank you guys for all you do to make our meals GREAT AGAIN!!
The meat arrived in excellent condition! The quality absolutely cannot be beat. You can truly taste the difference from store bought meat. I highly recommend Freedom Farms!
We LOVE getting this half cow from Freedom. The meat is delicious and you can taste that it was flash frozen IMMEDIATELY after butchering. Tastes like it’s right off the cow every time we take one out of the freezer to cook ❤️
Wonderful People to talk to. Kept me up to date with everything. I've made burgers already fantastic. Going to add the short and oxtail to to the mix. Cuts are solid. I would ask for smaller roast cuts if you are sharing. Otherwise wonderful plus the freezer!
Freedom Farms was fantastic - from order to completion. Great communication. And the meat...tremendous! No comparison to what you get in a local supermarket - well worth it.
Great Company too do business with! Ordered 1/4 of a cow.Great steaks,Beef! All very fresh.Shipping,Communication were top notch.Will highly recommend too friends & family.Will order again! Dan B
Freedom Farms is so good! If you are looking to buy healthy food look no further.
We've been a Freedom Farms customer for 2 years now. Love all their meats. Just got our 1/4 cow and free freezer and we couldn't be happier ☺️
I'm very impressed by the quality and the amount of beef , I received. It's well worth the price, hands down. Plus you get a free freezer!!!!
So very happy with making my purchase. Truly believing in buying from Freedom farms. Fresh real meat is what matters to me. I love all my previous purchases..Hughe fan! Totally recommend buying from Freedom Farms! You can definitely taste the difference in the meat! Thank you Dana Lauren and ll the staff at Freedom Farms! Dominique
Great farm, great family and great tasting grass fed beef!! I order half cow shares from Freedom Farm and everything about the process is easy and well communicated.
Visited the farm and picked up my meat share. When I got home my free freezer was waiting at the door! Couldn’t have been timed more perfect!! The farm is beautiful, the meat delicious and Dana and Lauren are wonderful to work with. Consider me a customer for life. Cheers!
OFF THE HOOK AS ALWAYS!!!
Last Night I ate one of the New York Strip Steaks I received yesterday. It was delicious and I do have a pic. Now I’m having one of the best burgers I’ve ever eaten. Nothing fancy just a touch of salt a slice of cheese and a little Ketchup and this my friends is the real deal. I like to stay lean, strong and extremely healthy as I Am On A Mission Of Nutrition. This is actually the title of my 2nd book from 2015 Excellent products from Freedom Farm Joseph T Esposito Thank You so much and may God continue to Bless all the many hands on deck at Freedom Farms In Jesus Name Amen 🙏🥰🤩
Amazing!!!!!!! So far have had the NY strip and ground beef and it’s unlike anything I’ve had before!
FREEDOM STEW IS ABSOLUTELY DELICIOUS
Absolutely love the beef! Such a difference in taste. I just put in an order for half a pig. Can’t wait!
I am blown away with my order. I ordered a whole cow and 2 pigs. Everything we have tried has beaten anything you could get in the grocery store tenfold. Let's talk about that ground beef!!! Omg where's the fat? I made a meatloaf barely any drippings in the pan, yet the loaf was so moist and juicy. Thank you, freedom farm for filling our freezer and our tummy with amazing meat. Customer service is amazing. Overall, can't say enough wonderful things about freedom Farms.
Super great company with amazing communication!! Love the beef and service! Can’t wait to try half a pig!
This is the second order from Freedom farms I placed first was a 1/4 beef second was a half beef. The first order I thought took a while until I realized I ordered over the Christmas holiday. The second order came in about 6-8 weeks which I was very happy with. Their prices are competitive and their beef is delicious. I am starting to think about ordering some pork. I love Freedom Farms, pig roast is in September I hope to be there. Great job guys thank you
FREEDOM HOT SAUSAGE, BEEF AND PORK. ALL COOKED UP IN THE RED GRAVY . NOTHING BETTER!!
From a chef of 10 years, this is some of the finest quality beef found in New York State. Just goes to show when you treat your cows good, feed them the right stuff, and don't give them harmful chemicals it shows in the quality of the meat afterwards. The people at freedom farms care about the customers almost as much as they do for their animals. The experience was personable and friendly the entire time. Able to work with me the entire process, and after we received the beef we had also received a special gift from them during one of their special giveaways so we were gifted a brand new Blackstone flat-top griddle! So awesome and we have already made so many meals using your beef. From my family to you thank you for all that you do!
It was great. Love your meat. We will order more. Will see how long a 1/4 cow lasts. It just the two of us. But the children come over a lot.
Once again we ordered a cow share. This time stepped it up from 1/4 cow to 1/2 a cow. Quality is great! 1/4 cow lasted about 6 -7 months. Got it in time for a full summer of bbq. With plenty of roasts for the fall and winter!
I was very happy with this purchase. The freshness of the meat is just amazing. Had a great strip steak this morning for breakfast! Highly recommended
FREEDOM BRISKET! Beautiful to look at and so delicious to taste. Can't get any better!!
Forgot to take pictures however, the steak was absolutely delicious 😋. The chicken awesome. Waiting on my 1/2 pig. Thank you all so much.
Store owner replied: Thank you for this amazing Review!!
GREAT EAT'S! FREEDOM TENDERLOIN........Simply the best!
Freedom Ribeye is perfect every time. Absolutely enjoying every cut. Thank you guys for yet another great meal.
Smoked Freedom Short Ribs. Just Beautiful!!
We just received our try it box yesterday. Tonight we enjoyed delicious BBQ steaks. Could cut it with a butter knife. Excellent!
Everything looks amazing! You can tell the difference in the meat compared to store bought. I'll definitely be ordering more for my family!
Store owner replied: Thanks so much Joe!! We really hope you enjoy!! Thanks again.
1/2 cow is an impressive amount of meat and different cuts. Thank you to Freedom Farm for once again making Dinner Great Again!!
Store owner replied: Thank you so much for ALL OF YOUR SUPPORT!!!
Everything about getting the meat was great! Communication was clear, payment was easy and pick up of the order was very simple. I’ll definitely be back.
Store owner replied: Justin- thank you so much for your support!! We hope you and your family enjoy!!
Just under two years ago I found Freedom Farms on YouTube, followed the channel for a few weeks and decided to give local beef a shot with the "Try It" box. The difference in taste knocked my socks off. I was hooked! Over the first year I tried different cuts, adding a burger subscription last summer, so that I always had a supply. Finally, I have broken into the meat share category with a quarter cow! A nutritious and delicious journey! Thank you, Lauren and Dana!
Meet came frozen and packaged clean. You can tell how fresh it is. Have only used the ground beef so far but it was delicious!
Buying from Freedom Farms was amazing. We originally started with a sample pack and after eating the box in less than a week we decided to place an order for a 1/4 share however Dana mentioned that they had a 1/2 share available for next day delivery and we took it. We now have enough meat to hopefully last us until the end of the summer.
This is my first time ordering 1/4 cow, I have tried their Try Box, really liked it. I have tasted grass fed beef from many different farms, this one really stands out, meat tastes so fresh and quality just phenomenal. Very pleased!
We were super excited to get this delivery and look forward to sharing it with family and friends. Love knowing exactly where the meat is coming from and nothing beats the deep red color when you compare it to what is in the store!
MAKE MEAT GREAT AGAIN!
- Order Your Meat Share.
- We Deliver/You Pick Up.
- Enjoy Fresh Meat.
- Latest Farming Updates.
High Quality Sourcing:
High Quality Sourcing:
✔︎ Grass Fed Beef and Pasture Raised Pork ✔︎ Premium Quality Products ✔︎ Farm-Raised and Farm Fresh Meats ✔︎ We Ship Nationwide At Freedom Farms you are buying directly from farmers. We use small, local, family owned USDA slaughterhouses to ensure animal welfare. When you buy from us, you are supporting family farms and agriculture. You directly impact our local economy.
Our Beliefs:
Our Beliefs:
✔︎ At Freedom Farms, we are more than just a farm. We are a community of individuals who share a passion for sustainable farming, agriculture, quality food, and a better future for farm fresh foods ✔︎ We believe in sustainable farming practices, which prioritize the health of the animals, the health of our customers and their families ✔︎ Our commitment is to make each customer feel important and give them the confidence of knowing they are feeding their families only the best ✔︎ PSALM 16:8
Customer Reviews
Overall rating: 4.9 / 5 from 309 reviews.
Great meat thank you
Ordered a 1/4 cow and I already knew it would be a high quality mix of delicious cuts bc I have been ordering from FREEDOM for a couple of years now. I refuse to buy any beef,chicken or pork in the grocery store ever again. The meats from FREEDOM are in a different league. I wanted to mention that the free freezer that came with it is also a high quality brand name. Garage ready! Thank you FREEDOM FARM, your commitment to greatness is something to be admired. Thank you guys for all you do to make our meals GREAT AGAIN!!
The meat arrived in excellent condition! The quality absolutely cannot be beat. You can truly taste the difference from store bought meat. I highly recommend Freedom Farms!
We LOVE getting this half cow from Freedom. The meat is delicious and you can taste that it was flash frozen IMMEDIATELY after butchering. Tastes like it’s right off the cow every time we take one out of the freezer to cook ❤️
Wonderful People to talk to. Kept me up to date with everything. I've made burgers already fantastic. Going to add the short and oxtail to to the mix. Cuts are solid. I would ask for smaller roast cuts if you are sharing. Otherwise wonderful plus the freezer!
Freedom Farms was fantastic - from order to completion. Great communication. And the meat...tremendous! No comparison to what you get in a local supermarket - well worth it.
Great Company too do business with! Ordered 1/4 of a cow.Great steaks,Beef! All very fresh.Shipping,Communication were top notch.Will highly recommend too friends & family.Will order again! Dan B
Freedom Farms is so good! If you are looking to buy healthy food look no further.
We've been a Freedom Farms customer for 2 years now. Love all their meats. Just got our 1/4 cow and free freezer and we couldn't be happier ☺️
I'm very impressed by the quality and the amount of beef , I received. It's well worth the price, hands down. Plus you get a free freezer!!!!
So very happy with making my purchase. Truly believing in buying from Freedom farms. Fresh real meat is what matters to me. I love all my previous purchases..Hughe fan! Totally recommend buying from Freedom Farms! You can definitely taste the difference in the meat! Thank you Dana Lauren and ll the staff at Freedom Farms! Dominique
Great farm, great family and great tasting grass fed beef!! I order half cow shares from Freedom Farm and everything about the process is easy and well communicated.
Visited the farm and picked up my meat share. When I got home my free freezer was waiting at the door! Couldn’t have been timed more perfect!! The farm is beautiful, the meat delicious and Dana and Lauren are wonderful to work with. Consider me a customer for life. Cheers!
OFF THE HOOK AS ALWAYS!!!
Last Night I ate one of the New York Strip Steaks I received yesterday. It was delicious and I do have a pic. Now I’m having one of the best burgers I’ve ever eaten. Nothing fancy just a touch of salt a slice of cheese and a little Ketchup and this my friends is the real deal. I like to stay lean, strong and extremely healthy as I Am On A Mission Of Nutrition. This is actually the title of my 2nd book from 2015 Excellent products from Freedom Farm Joseph T Esposito Thank You so much and may God continue to Bless all the many hands on deck at Freedom Farms In Jesus Name Amen 🙏🥰🤩
Amazing!!!!!!! So far have had the NY strip and ground beef and it’s unlike anything I’ve had before!
FREEDOM STEW IS ABSOLUTELY DELICIOUS
Absolutely love the beef! Such a difference in taste. I just put in an order for half a pig. Can’t wait!
I am blown away with my order. I ordered a whole cow and 2 pigs. Everything we have tried has beaten anything you could get in the grocery store tenfold. Let's talk about that ground beef!!! Omg where's the fat? I made a meatloaf barely any drippings in the pan, yet the loaf was so moist and juicy. Thank you, freedom farm for filling our freezer and our tummy with amazing meat. Customer service is amazing. Overall, can't say enough wonderful things about freedom Farms.
Super great company with amazing communication!! Love the beef and service! Can’t wait to try half a pig!
This is the second order from Freedom farms I placed first was a 1/4 beef second was a half beef. The first order I thought took a while until I realized I ordered over the Christmas holiday. The second order came in about 6-8 weeks which I was very happy with. Their prices are competitive and their beef is delicious. I am starting to think about ordering some pork. I love Freedom Farms, pig roast is in September I hope to be there. Great job guys thank you
FREEDOM HOT SAUSAGE, BEEF AND PORK. ALL COOKED UP IN THE RED GRAVY . NOTHING BETTER!!
From a chef of 10 years, this is some of the finest quality beef found in New York State. Just goes to show when you treat your cows good, feed them the right stuff, and don't give them harmful chemicals it shows in the quality of the meat afterwards. The people at freedom farms care about the customers almost as much as they do for their animals. The experience was personable and friendly the entire time. Able to work with me the entire process, and after we received the beef we had also received a special gift from them during one of their special giveaways so we were gifted a brand new Blackstone flat-top griddle! So awesome and we have already made so many meals using your beef. From my family to you thank you for all that you do!
It was great. Love your meat. We will order more. Will see how long a 1/4 cow lasts. It just the two of us. But the children come over a lot.
Once again we ordered a cow share. This time stepped it up from 1/4 cow to 1/2 a cow. Quality is great! 1/4 cow lasted about 6 -7 months. Got it in time for a full summer of bbq. With plenty of roasts for the fall and winter!
I was very happy with this purchase. The freshness of the meat is just amazing. Had a great strip steak this morning for breakfast! Highly recommended
FREEDOM BRISKET! Beautiful to look at and so delicious to taste. Can't get any better!!
Forgot to take pictures however, the steak was absolutely delicious 😋. The chicken awesome. Waiting on my 1/2 pig. Thank you all so much.
Store owner replied: Thank you for this amazing Review!!
GREAT EAT'S! FREEDOM TENDERLOIN........Simply the best!
Freedom Ribeye is perfect every time. Absolutely enjoying every cut. Thank you guys for yet another great meal.
Smoked Freedom Short Ribs. Just Beautiful!!
We just received our try it box yesterday. Tonight we enjoyed delicious BBQ steaks. Could cut it with a butter knife. Excellent!
Everything looks amazing! You can tell the difference in the meat compared to store bought. I'll definitely be ordering more for my family!
Store owner replied: Thanks so much Joe!! We really hope you enjoy!! Thanks again.
1/2 cow is an impressive amount of meat and different cuts. Thank you to Freedom Farm for once again making Dinner Great Again!!
Store owner replied: Thank you so much for ALL OF YOUR SUPPORT!!!
Everything about getting the meat was great! Communication was clear, payment was easy and pick up of the order was very simple. I’ll definitely be back.
Store owner replied: Justin- thank you so much for your support!! We hope you and your family enjoy!!
Just under two years ago I found Freedom Farms on YouTube, followed the channel for a few weeks and decided to give local beef a shot with the "Try It" box. The difference in taste knocked my socks off. I was hooked! Over the first year I tried different cuts, adding a burger subscription last summer, so that I always had a supply. Finally, I have broken into the meat share category with a quarter cow! A nutritious and delicious journey! Thank you, Lauren and Dana!
Meet came frozen and packaged clean. You can tell how fresh it is. Have only used the ground beef so far but it was delicious!
Buying from Freedom Farms was amazing. We originally started with a sample pack and after eating the box in less than a week we decided to place an order for a 1/4 share however Dana mentioned that they had a 1/2 share available for next day delivery and we took it. We now have enough meat to hopefully last us until the end of the summer.
This is my first time ordering 1/4 cow, I have tried their Try Box, really liked it. I have tasted grass fed beef from many different farms, this one really stands out, meat tastes so fresh and quality just phenomenal. Very pleased!
We were super excited to get this delivery and look forward to sharing it with family and friends. Love knowing exactly where the meat is coming from and nothing beats the deep red color when you compare it to what is in the store!
Customer Reviews
Overall rating: 4.9 / 5 from 309 reviews.
Great meat thank you
Ordered a 1/4 cow and I already knew it would be a high quality mix of delicious cuts bc I have been ordering from FREEDOM for a couple of years now. I refuse to buy any beef,chicken or pork in the grocery store ever again. The meats from FREEDOM are in a different league. I wanted to mention that the free freezer that came with it is also a high quality brand name. Garage ready! Thank you FREEDOM FARM, your commitment to greatness is something to be admired. Thank you guys for all you do to make our meals GREAT AGAIN!!
The meat arrived in excellent condition! The quality absolutely cannot be beat. You can truly taste the difference from store bought meat. I highly recommend Freedom Farms!
We LOVE getting this half cow from Freedom. The meat is delicious and you can taste that it was flash frozen IMMEDIATELY after butchering. Tastes like it’s right off the cow every time we take one out of the freezer to cook ❤️
Wonderful People to talk to. Kept me up to date with everything. I've made burgers already fantastic. Going to add the short and oxtail to to the mix. Cuts are solid. I would ask for smaller roast cuts if you are sharing. Otherwise wonderful plus the freezer!
Freedom Farms was fantastic - from order to completion. Great communication. And the meat...tremendous! No comparison to what you get in a local supermarket - well worth it.
Great Company too do business with! Ordered 1/4 of a cow.Great steaks,Beef! All very fresh.Shipping,Communication were top notch.Will highly recommend too friends & family.Will order again! Dan B
Freedom Farms is so good! If you are looking to buy healthy food look no further.
We've been a Freedom Farms customer for 2 years now. Love all their meats. Just got our 1/4 cow and free freezer and we couldn't be happier ☺️
I'm very impressed by the quality and the amount of beef , I received. It's well worth the price, hands down. Plus you get a free freezer!!!!
So very happy with making my purchase. Truly believing in buying from Freedom farms. Fresh real meat is what matters to me. I love all my previous purchases..Hughe fan! Totally recommend buying from Freedom Farms! You can definitely taste the difference in the meat! Thank you Dana Lauren and ll the staff at Freedom Farms! Dominique
Great farm, great family and great tasting grass fed beef!! I order half cow shares from Freedom Farm and everything about the process is easy and well communicated.
Visited the farm and picked up my meat share. When I got home my free freezer was waiting at the door! Couldn’t have been timed more perfect!! The farm is beautiful, the meat delicious and Dana and Lauren are wonderful to work with. Consider me a customer for life. Cheers!
OFF THE HOOK AS ALWAYS!!!
Last Night I ate one of the New York Strip Steaks I received yesterday. It was delicious and I do have a pic. Now I’m having one of the best burgers I’ve ever eaten. Nothing fancy just a touch of salt a slice of cheese and a little Ketchup and this my friends is the real deal. I like to stay lean, strong and extremely healthy as I Am On A Mission Of Nutrition. This is actually the title of my 2nd book from 2015 Excellent products from Freedom Farm Joseph T Esposito Thank You so much and may God continue to Bless all the many hands on deck at Freedom Farms In Jesus Name Amen 🙏🥰🤩
Amazing!!!!!!! So far have had the NY strip and ground beef and it’s unlike anything I’ve had before!
FREEDOM STEW IS ABSOLUTELY DELICIOUS
Absolutely love the beef! Such a difference in taste. I just put in an order for half a pig. Can’t wait!
I am blown away with my order. I ordered a whole cow and 2 pigs. Everything we have tried has beaten anything you could get in the grocery store tenfold. Let's talk about that ground beef!!! Omg where's the fat? I made a meatloaf barely any drippings in the pan, yet the loaf was so moist and juicy. Thank you, freedom farm for filling our freezer and our tummy with amazing meat. Customer service is amazing. Overall, can't say enough wonderful things about freedom Farms.
Super great company with amazing communication!! Love the beef and service! Can’t wait to try half a pig!
This is the second order from Freedom farms I placed first was a 1/4 beef second was a half beef. The first order I thought took a while until I realized I ordered over the Christmas holiday. The second order came in about 6-8 weeks which I was very happy with. Their prices are competitive and their beef is delicious. I am starting to think about ordering some pork. I love Freedom Farms, pig roast is in September I hope to be there. Great job guys thank you
FREEDOM HOT SAUSAGE, BEEF AND PORK. ALL COOKED UP IN THE RED GRAVY . NOTHING BETTER!!
From a chef of 10 years, this is some of the finest quality beef found in New York State. Just goes to show when you treat your cows good, feed them the right stuff, and don't give them harmful chemicals it shows in the quality of the meat afterwards. The people at freedom farms care about the customers almost as much as they do for their animals. The experience was personable and friendly the entire time. Able to work with me the entire process, and after we received the beef we had also received a special gift from them during one of their special giveaways so we were gifted a brand new Blackstone flat-top griddle! So awesome and we have already made so many meals using your beef. From my family to you thank you for all that you do!
It was great. Love your meat. We will order more. Will see how long a 1/4 cow lasts. It just the two of us. But the children come over a lot.
Once again we ordered a cow share. This time stepped it up from 1/4 cow to 1/2 a cow. Quality is great! 1/4 cow lasted about 6 -7 months. Got it in time for a full summer of bbq. With plenty of roasts for the fall and winter!
I was very happy with this purchase. The freshness of the meat is just amazing. Had a great strip steak this morning for breakfast! Highly recommended
FREEDOM BRISKET! Beautiful to look at and so delicious to taste. Can't get any better!!
Forgot to take pictures however, the steak was absolutely delicious 😋. The chicken awesome. Waiting on my 1/2 pig. Thank you all so much.
Store owner replied: Thank you for this amazing Review!!
GREAT EAT'S! FREEDOM TENDERLOIN........Simply the best!
Freedom Ribeye is perfect every time. Absolutely enjoying every cut. Thank you guys for yet another great meal.
Smoked Freedom Short Ribs. Just Beautiful!!
We just received our try it box yesterday. Tonight we enjoyed delicious BBQ steaks. Could cut it with a butter knife. Excellent!
Everything looks amazing! You can tell the difference in the meat compared to store bought. I'll definitely be ordering more for my family!
Store owner replied: Thanks so much Joe!! We really hope you enjoy!! Thanks again.
1/2 cow is an impressive amount of meat and different cuts. Thank you to Freedom Farm for once again making Dinner Great Again!!
Store owner replied: Thank you so much for ALL OF YOUR SUPPORT!!!
Everything about getting the meat was great! Communication was clear, payment was easy and pick up of the order was very simple. I’ll definitely be back.
Store owner replied: Justin- thank you so much for your support!! We hope you and your family enjoy!!
Just under two years ago I found Freedom Farms on YouTube, followed the channel for a few weeks and decided to give local beef a shot with the "Try It" box. The difference in taste knocked my socks off. I was hooked! Over the first year I tried different cuts, adding a burger subscription last summer, so that I always had a supply. Finally, I have broken into the meat share category with a quarter cow! A nutritious and delicious journey! Thank you, Lauren and Dana!
Meet came frozen and packaged clean. You can tell how fresh it is. Have only used the ground beef so far but it was delicious!
Buying from Freedom Farms was amazing. We originally started with a sample pack and after eating the box in less than a week we decided to place an order for a 1/4 share however Dana mentioned that they had a 1/2 share available for next day delivery and we took it. We now have enough meat to hopefully last us until the end of the summer.
This is my first time ordering 1/4 cow, I have tried their Try Box, really liked it. I have tasted grass fed beef from many different farms, this one really stands out, meat tastes so fresh and quality just phenomenal. Very pleased!
We were super excited to get this delivery and look forward to sharing it with family and friends. Love knowing exactly where the meat is coming from and nothing beats the deep red color when you compare it to what is in the store!